Schools that do a better job of promoting the typically underrepresented sports actually create a better atmosphere within athletics and also produces higher attendance to games making more successful sports.Loutzenhiser-Jordan Online Guestbook for Julia Kustugic Although, this is technically a violation of Title IX since other less represented sports are not given the equal amount of publicity or media coverage. For example, Football which is the most profitable sports in the collegiate realm creates a huge amount of revenue for universities therefore they promote it more to continue the cash flow. Marketing efforts ultimately create strong teams, but schools are usually more inclined to promote the more profitable sports knowing it will be a safe option. Less marketing for certain teams means less knowledge of the sport, less recognition of the school, a harder chance of gaining recruits and therefore weak sports teams. After speaking with a Title IX lawyer based out of Miami, we learned that one of these instances includes publicity and promotions, which is where most colleges fall short since marketing efforts are mainly allocated for the more profitable sports. Title IX encompasses three basic parts that apply to collegiate athletics participation, scholarships and the equal treatment of both sexes in regards to several instances like equipment, housing/dining facilities and per diem.